However, there won't be such a discrepancy between the systems as there once was. According to rumors, Sony has ditched the cell processors that were problematic for developers and are going to be on the same level with Microsoft in terms of development. They both may have the potential to collapse the used game market (unlikely, but still being talked about), both will try to have a focus on being a media box instead of solely being a game system, and integrating motion control into the system (or controller) this time is a possibility.
So what do the systems need to really differentiate themselves between the competitors? Wii U has hardware that isn't on the same level, and they are clearly going with their game pad, 1st party exclusives, and social aspect of the Wii U to be what captivates gamers. Despite those big three things, the sales for the Wii U has seemingly been disappointing in the eyes of most people, but shouldn't be counted out considering it hasn't been out for very long. It takes a while for a system to really get steam and have the potential unlocked, and that may just be the case for the Wii U. But for Microsoft and Sony to succeed next generation, they have more to prove.
1. Price
Sony knows better than anyone how much the price of a system can influence sales. The PS3 suffered heavily due to it's intimidating price point, and a more recent example can be the Vita. Not to say that each system isn't worth that amount, but for a consumer, it's not easy to fork out the amount that the PS3 and Vita asked for considering the competitor system/handheld prices.
Fortunately for Sony, they are making a system that will have cheaper specs and Blu-ray is no longer the price cow it used to be. But the magic number of $399 floats around as being the absolute most someone might spend on a new system. $450 with a game or an extra controller, but $399 for a basic system what people seem to clamor for as the most a system will cost. Hopefully this isn't completely outrageous, but I'm not a developer and I have no idea what it takes to make a profitable and affordable system. Which at first, probably won't be.
2. Exclusive Games
I think it's hard to say that exclusive games don't matter. Part of the reason Nintendo is successful is because of the love of their franchises. Originally that wasn't the case as many developers outside of 1st party could succeed on older systems such as the SNES, but recently Nintendo hasn't been as loving to outside devs. They seem to be trying to change that with the Wii U, but it doesn't change the fact that their Mario, Zelda, Smash Bros., Mario Kart, etc are what help make that system successful.
So both Microsoft and Sony need to focus on exclusive games as well. Microsoft needs to continue pumping out the Indie games, even if they are usually timed exclusives, such as Fez, Limbo, Trials, Super Meat Boy, etc. They have some big hitters when it comes to 1st party games in Gears of War, Halo, and Forza, and it's almost a guarantee those will continue to come. Sony needs the same and has been improving with their PSN games such as Journey and the Unfinished Swan. But they have also let off a lot of their studios and that doesn't bode particularly well for the future of exclusives. But they can always fall back on Resistance, Uncharted, Killzone, and Infamous. Neither company have the exclusives that even register on the same scale of Nintendo, but they need to promote the games they have and the other company doesn't.
3. Marketing
Microsoft and Nintendo know how to market their games. The same can't be said for Sony. Marketing is essential for successful games, and the biggest proof is Homefront. A game that was appallingly bad to most people but sold millions of copies. It benefited by being in a popular genre, but if it wasn't for the marketing, that game would have flopped.
So Microsoft and Nintendo...just keep doing what you're doing. Sony, come over here for a second. What are you doing? Have you realized how bad your commercials have gotten? Of course not, because most of your games have no commercials to critique in the first place. Most games don't need a ton of press because they fill a niche' market that isn't going to succeed simply because of a lot of marketing. But each game will have a specific crowd who will buy it regardless, but marketing can get sales of those unaware of the game. Look at Sly Cooper. That game is beautiful and wouldn't be terribly difficult to market, but nobody knew it came out which is disappointing. If you want to be a software juggernaut, you need to know what you are doing marketing wise. But you don't. Hopefully the new firm you are using will do a better job than the last one.
4. Apps
Long gone are the days where Netflix, Hulu, and Youtube are worth mentioning. They are almost a given. Instead these systems need something special that the other console doesn't have or won't have. Playstation Home can be considered in this topic, but nobody uses it. But no other console had something like it either. An interesting idea with poor implementation. The Wii U has an online community where help can be given or pictures can be drawn and it's super interesting. One of the best things the Wii U has going for it that the other systems should think about. Microsoft had my heart with "1 vs 100", and I absolutely loved it. But they didn't apparently and got rid of it.
So these companies need to find another killer app that will convince gamers that it's too awesome to pass up. Talks of DVR's using your console would be a nice addition, and Microsoft is rumored to have a Siri-like interaction with Kinect this time around. But they can't expect that something as small as Crackle is going to be a bullet point on the back of the box to sell gamers.
5. Online Service
This may be the thing that pushes the next console out in front of the other. I have been vocal about my disgust at Xbox Live and how it's nothing more than a glorified online pass. It would be one thing if they offered free online service and then with a Gold subscription you had the additional perks such as cross game chat and better servers, but instead you are paying simply to have online access. Good online access, but online access. If Sony were to make improvements to their online service and offer the same things Gold has but not charge for it, where does that leave Gold? Perhaps they will do something similar to PS+ where it focuses more on deals and games over things you should already have access to (such as Netflix).
Which is where I'm hoping Sony knocks it out of the park. PS+. Many consider it a rental service, and it partially is. You keep the games you buy, which can be found at discounted prices, but for those that complain about it being a rental service don't often complain about Microsoft's online being a "rental service". What I'm most interested in is the Gaikai acquisition and whether that may play a part in PS+. They have been pushing the idea of an Instant Game Library, but what if they were to expand on that idea and have a Gaikai service stream games if you have PS+. And not just one game a month, but have an actual library of games you can choose from. Yes it would still be a rental service, but it would remove the need to download and install games, more games would be available at any given time, and be one hell of an incentive to have PS+ all year round.
I am truly excited at the next generation of consoles. I'm not expecting a huge leap forward, but there's something special about knowing there's a new console looming on the horizon that could come in and sweep the rug out from under our feet and leave us speechless. But for them to do it, they need to improve on what made this generation of consoles so wonderful.
