Showing posts with label console wars. Show all posts
Showing posts with label console wars. Show all posts

Thursday, February 14, 2013

What the Next-Gen Consoles Need to Succeed

It seems the past few years we have expected the consoles to release at any time. Well, it seems that time has come. With more and more rumors coming to light and Sony having an announcement on 2/20/13 discussing the future of Playstation, the console war looks to spark up again between the next generation systems.


However, there won't be such a discrepancy between the systems as there once was. According to rumors, Sony has ditched the cell processors that were problematic for developers and are going to be on the same level with Microsoft in terms of development. They both may have the potential to collapse the used game market (unlikely, but still being talked about), both will try to have a focus on being a media box instead of solely being a game system, and integrating motion control into the system (or controller) this time is a possibility.

So what do the systems need to really differentiate themselves between the competitors? Wii U has hardware that isn't on the same level, and they are clearly going with their game pad, 1st party exclusives, and social aspect of the Wii U to be what captivates gamers. Despite those big three things, the sales for the Wii U has seemingly been disappointing in the eyes of most people, but shouldn't be counted out considering it hasn't been out for very long. It takes a while for a system to really get steam and have the potential unlocked, and that may just be the case for the Wii U. But for Microsoft and Sony to succeed next generation, they have more to prove.



1. Price



Sony knows better than anyone how much the price of a system can influence sales. The PS3 suffered heavily due to it's intimidating price point, and a more recent example can be the Vita. Not to say that each system isn't worth that amount, but for a consumer, it's not easy to fork out the amount that the PS3 and Vita asked for considering the competitor system/handheld prices.

Fortunately for Sony, they are making a system that will have cheaper specs and Blu-ray is no longer the price cow it used to be. But the magic number of $399 floats around as being the absolute most someone might spend on a new system. $450 with a game or an extra controller, but $399 for a basic system what people seem to clamor for as the most a system will cost. Hopefully this isn't completely outrageous, but I'm not a developer and I have no idea what it takes to make a profitable and affordable system. Which at first, probably won't be.



2. Exclusive Games



I think it's hard to say that exclusive games don't matter. Part of the reason Nintendo is successful is because of the love of their franchises. Originally that wasn't the case as many developers outside of 1st party could succeed on older systems such as the SNES, but recently Nintendo hasn't been as loving to outside devs. They seem to be trying to change that with the Wii U, but it doesn't change the fact that their Mario, Zelda, Smash Bros., Mario Kart, etc are what help make that system successful.

So both Microsoft and Sony need to focus on exclusive games as well. Microsoft needs to continue pumping out the Indie games, even if they are usually timed exclusives, such as Fez, Limbo, Trials, Super Meat Boy, etc. They have some big hitters when it comes to 1st party games in Gears of War, Halo, and Forza, and it's almost a guarantee those will continue to come. Sony needs the same and has been improving with their PSN games such as Journey and the Unfinished Swan. But they have also let off a lot of their studios and that doesn't bode particularly well for the future of exclusives. But they can always fall back on Resistance, Uncharted, Killzone, and Infamous. Neither company have the exclusives that even register on the same scale of Nintendo, but they need to promote the games they have and the other company doesn't.



3. Marketing



Microsoft and Nintendo know how to market their games. The same can't be said for Sony. Marketing is essential for successful games, and the biggest proof is Homefront. A game that was appallingly bad to most people but sold millions of copies. It benefited by being in a popular genre, but if it wasn't for the marketing, that game would have flopped.

So Microsoft and Nintendo...just keep doing what you're doing. Sony, come over here for a second. What are you doing? Have you realized how bad your commercials have gotten? Of course not, because most of your games have no commercials to critique in the first place. Most games don't need a ton of press because they fill a niche' market that isn't going to succeed simply because of a lot of marketing. But each game will have a specific crowd who will buy it regardless, but marketing can get sales of those unaware of the game. Look at Sly Cooper. That game is beautiful and wouldn't be terribly difficult to market, but nobody knew it came out which is disappointing. If you want to be a software juggernaut, you need to know what you are doing marketing wise. But you don't. Hopefully the new firm you are using will do a better job than the last one.



4. Apps



Long gone are the days where Netflix, Hulu, and Youtube are worth mentioning. They are almost a given. Instead these systems need something special that the other console doesn't have or won't have. Playstation Home can be considered in this topic, but nobody uses it. But no other console had something like it either. An interesting idea with poor implementation. The Wii U has an online community where help can be given or pictures can be drawn and it's super interesting. One of the best things the Wii U has going for it that the other systems should think about. Microsoft had my heart with "1 vs 100", and I absolutely loved it. But they didn't apparently and got rid of it.

So these companies need to find another killer app that will convince gamers that it's too awesome to pass up. Talks of DVR's using your console would be a nice addition, and Microsoft is rumored to have a Siri-like interaction with Kinect this time around. But they can't expect that something as small as Crackle is going to be a bullet point on the back of the box to sell gamers.



5. Online Service



This may be the thing that pushes the next console out in front of the other. I have been vocal about my disgust at Xbox Live and how it's nothing more than a glorified online pass. It would be one thing if they offered free online service and then with a Gold subscription you had the additional perks such as cross game chat and better servers, but instead you are paying simply to have online access. Good online access, but online access. If Sony were to make improvements to their online service and offer the same things Gold has but not charge for it, where does that leave Gold? Perhaps they will do something similar to PS+ where it focuses more on deals and games over things you should already have access to (such as Netflix).

Which is where I'm hoping Sony knocks it out of the park. PS+. Many consider it a rental service, and it partially is. You keep the games you buy, which can be found at discounted prices, but for those that complain about it being a rental service don't often complain about Microsoft's online being a "rental service". What I'm most interested in is the Gaikai acquisition and whether that may play a part in PS+. They have been pushing the idea of an Instant Game Library, but what if they were to expand on that idea and have a Gaikai service stream games if you have PS+. And not just one game a month, but have an actual library of games you can choose from. Yes it would still be a rental service, but it would remove the need to download and install games, more games would be available at any given time, and be one hell of an incentive to have PS+ all year round.





I am truly excited at the next generation of consoles. I'm not expecting a huge leap forward, but there's something special about knowing there's a new console looming on the horizon that could come in and sweep the rug out from under our feet and leave us speechless. But for them to do it, they need to improve on what made this generation of consoles so wonderful.

Wednesday, May 23, 2012

Looking Ahead to E3 2012

This time next week will be one of the most exciting moments in video games to happen this year. Between June 5-7, E3 will be taking place in Los Angeles. Like most people, I will not be there. Instead I'll be paying attention to the various news outlets who will feed us numerous videos and articles prominently featuring important (and not so important) news to come from E3. What I wanted to do was pull a reverse-Mr. Caffeine and look ahead to what E3 more than likely has in store.

*Doodly Doodly Doop*


*Doodly Doodly Doop*


  • Sony - After the *ahem* lackluster performance of the Vita, it will be no surprise that most of their press conference will revolve around selling their new handheld system. They will probably show more of the connectivity between the PS3 system and the Vita by showcasing games like Playstation All-Stars Battle Royale (which was recently announced for the Vita as well as PS3) and a game we haven't really seen since last year's E3, Ruin (now titled Warriors Lair). Of course I'm sure they'll have PS3 games to show as well including God of War: Ascension, The Last of Us, Dust 514, and LittleBigPlanet Karting. Wouldn't it be nice to see some Grand Theft Auto V footage here? If there's a conference to have it, I'm going to go with Sony. Those expecting a new system announcement...I'm guessing you'll need to hold your breath.

  • Microsoft - I think Microsoft has sort of fallen under the radar for E3 this year since most people can really only name Halo 4 as something they will show. Alan Wake was rumored to have a sequel underway, so that's a possibility, along with Forza which seems to be a staple almost every year. It would be no surprise to have Kinect shown for a while with more application uses and games, but I think Microsoft will try and go with exclusive content for the main serving of content. Since the Resident Evil demo was a timed exclusive for the 360, I'm guessing there may be some gameplay footage shown at this conference. And of course, don't count them out of holding out exclusivity for Call of Duty: Black Ops 2 as well. New console here? Nope. Hold it just a little longer.

  • Nintendo - Here's that new console you were wanting: the WiiU. Although most people were looking forward to it last year, there wasn't a whole lot to go off of. I would say we can expect to see a price for the system, to see the system itself, and perhaps...a name change. Mario and Pikmin have already been announced for WiiU so those should be seen, and remember that mention of Smash Brothers last year? Maybe a quick video of that will be shown as well. Then some name drops of games coming out for the system and finally the time period it'll be released. Maybe not an exact day, but I would say "Winter 2012". But before all of that, expect a lot of 3DS games, including ones mentioned last year. Luigi's Mansion seems like a no-brainer along with the New Super Mario Bros. 2 game, but I have a feeling there may also be a new Kirby game in the works and some sort of RPG shown at the conference as well.

  • Ubisoft -  What do you honestly think? They have one of the biggest games coming out this year in Assassins Creed 3, so there is no doubt that it will come up for a lengthy amount of time during their press conference. The same with Far Cry 3 which was also shown last year and seems to be another of their core game they want to push. Rayman Legends has recently been announced and the predecessor had time devoted to it last year, so there's a good chance it'll be shown. They also announced Shootmania to be shown at E3, and it seems like something that would find it's way into their conference as well. The crux of their presentation will depend on if they have Mr. Caffeine do the hosting. Despite how terrible he was, I found enjoyment in all of his bombed jokes.

  • EA - I would say EA should have a strong appearance at E3 this year. They have Madden 13 to show and all the various updates to the game that seem to be receiving some praise, Crysis 3 which was recently announced with lots of high-tech bow and arrow action, and Medal of Honor may make an appearance with Warfighter. Also, remember that ending of Mass Effect 3 that caused the Internet to implode with hatred? Well, I expect them to show hints of the "true" ending DLC that they said they would make on the fans behalf. With Katy Perry having some sort of The Sims involvement, maybe they'll even treat everyone to a performance by her as well! Oh yeah, and that new SimCity game that they plan to drop on PC's next year. You remember that game right?




Side notes of confirmations, rumors and speculations:

  • Skyrim DLC: Dawnguard - It's already been announced and...that's about it. If they want to show gameplay of it (or anything else for that matter), there would be no better time than at E3.
  • Epic & Unreal Engine 4 - Epic plans on revealing Unreal Engine 4 and minds will be melted. In so many words, that's what has been promised upon the showing.
  • The Last Guardian - I said it last year, and I'll say it this year. Eventually I'll have to be right...right? But after Fumito Ueda's departure from Sony, it may speed up the process. But I didn't add it to Sony's press conference...just in case.
  • Overkill & Valve - Earlier this week there was talk of a collaboration between the PAYDAY: The Heist and Left 4 Dead crews. While it may seem early, it would sure be nice to see what kind of collaboration is taking place exactly.
  • Kingdom Hearts - Tetsuya Nomura may have put his foot in his mouth by saying Kingdom Hearts is due for another console game. Whether this an HD collection or Kingdom Hearts 3, he may want to do some calisthenics if nothing is mentioned shortly. He said we may know if we finish Dream Drop Distance (releasing in July), but that's soooo far away.
  • Just Cause 3 (and 4?) - Well, since Just Cause 4 already has web domains in the works from recent news, that could mean Just Cause 3 is underway. That could mean an appearance next week at E3. Hopefully someone from Eidos parachutes it in.
  • Half-Life Episode 3 - You can't have a rumors and speculations section without including this game. No real basis for it...but yeah.


Up until doing this, I was kind of hesitant about E3. This year in general has felt somewhat underwhelming in video games other than an occassional few. The constant push-backs in release dates aren't helping at all with Bioshock: Infinite, Aliens: Colonial Marines, Tomb Raider, etc now shipping in 2013 instead of 2012 have caused me to feel a sense of sadness from how big this year was going to be. In truth, this year still has potential for being a pretty amazing year. There's a lot of games lined up that we know about, but may not think about all the time. Then there's the ones that still haven't been announced. Add in the potential of the WiiU being released by the end of this year and 2012 doesn't look half bad. Sometimes it just takes a list to see that.

Thursday, April 28, 2011

Why Nintendo SHOULD have the edge in the console wars

This generation of console sales was pretty one sided with Nintendo dominating in the sales charts. They successfully pulled in the casual consumer with their motion controller, despite weak software sales due to lack of third party support. With Project Cafe on the horizon, that should all change. And if it does, Nintendo is truly a force to be reckoned with...IF...they learn from their mistakes and take advantage of everything they have.

1. Strong Back Catalogue:

Between the three companies, only Nintendo and Sony have the right to say they can pull out games from a vault and sell it to users. Sony is somewhat doing this well with their PS1 classics on the PSN store, the problem being that most of the games people want are being released in Japan, but not so much everywhere else. That seems to changing a bit with recent releases of Parasite Eve, Suikoden, and Chrono Trigger being an upcoming release.

Nintendo on the other hand have the Virtual Console. With almost 30 years of games under their belt, the VC should be packed full of games that nostalgia has us banging on the door for. The problem Nintendo faces is basically ignoring any and all online support they could have had for the Wii and forgetting to market these games that people could want. Nostalgia is a great way to bring in sales, especially if that nostalgia is relatively cheap to put on the system, easy to get to and a cheap enough price that gamers can't shrug off. Nintendo will need to use their back catalogue to the best of their ability to bring in side sales but they need to also market the products as well as Xbox Live instead of what they did with the Wii.


2. The Best First Party and Exclusive Support



Remember that nostalgia thing I just talked about? It's an even bigger component here. Because on no other console will you see Mario, Zelda, Metroid, Donkey Kong, Kirby, or Pokemon. People grew up with these games. And whether Nintendo decides to do another successful game to capitalize on that nostalgia in the same vein that Super Mario Brothers Wii did or do a fresh new game like Donkey Kong Country Returns; it's these games and characters that intrigue players. If Project Cafe does indeed bring back the hardcore gamer, these will be one reason why. None of these games require a deep knowledge of each respective world. It's jump in and play. Which is more than most first party/exclusive games can say on the 360 or PS3. And like I said, I don't see any of these franchises jumping ship to another console. But Nintendo has featured Sonic in Super Smash Brothers and the same with Solid Snake. Notice however that some games that were at one time exclusive, such as Metal Gear Solid and Mass Effect, are now going multi-console. So again, to reiterate my point, Nintendo has first party exclusive games that will NOT be going to a different console. And if Project Cafe puts up the sales numbers that the Wii did, it will be even more incentive for various developers to jump onto the Nintendo console. Whether it big time companies like Activision or the low-on-the-totem-pole Indie developers, they all want money. And there is more chance for money where there is a bigger install base with people who will buy their product. Which again, Nintendo will have if they bring back the hardcore gamers.


3. Learn from Microsoft and Sony

Virtual Console. DSIware. Wiiware. Friend Code. If anyone knows what these are, they also know these are complete failures on Nintendo's part. Despite the Wii having the most sales, it's not motion controlling that has had the biggest impact on gaming this generation, it's the online component. Nintendo can not flounder in this department again with the upcoming console. They don't even need to do anything revolutionary, just get an online system going that WORKS. They need to know how to market games correctly that they are trying to sell online, they need to find an easier way to get some sort of online gaming network going, and they definitely need to keep the music they have for their various shops. Say what you want about their virtual stores, but their music beats out Sony and Microsoft's hands down.


4. Do not worry about the console specs

So rumor is that Project Cafe has more power than the Xbox and PS3. Fine. But as the 360 and PS3 have shown, specs aren't everything. Although the PS3 should be producing better looking games...it really doesn't. There is only a handful of games that I could use as examples for the PS3 being above the 360 in terms of power. So if Nintendo has the "better" console, fantastic. But in the long run it doesn't mean much, especially if you take a look at their track record. Nintendo is not about up-to-date tech. They use older tech for cheaper cost. Which is both a good thing and a bad thing. For the good, it makes for cheaper consoles. I'm sure everyone remembers the "new" tech that Sony released that was the PS3. $700 I believe? Too much for an average gamer. It wouldn't be until years later that their price dropped enough for the consumer base to rise to be a contender for the 360. So even if Microsoft and Sony released a console in the next few years, it will probably be more expensive than the Nintendo console's release price, and definitely more expensive than the Nintendo console will be upon the new 360/PS3 console release. The bad would simply be an outdated system the minute the new Xbox or Playstation console is released. So with this almost Dreamcast approach to release a console between generations, Nintendo may actually be making a smart business decision with the release of this console.

5. Backwards Compatibility

More rumors about Project Cafe claims it will also be able to play Wii games and possibly Gamecube games. If this is true, this is something that should also be advertised. Despite the hardcore gamers Snively Whiplash way of thinking (a foolproof plan it is not) that they are the only consumer base Nintendo should worry about, the truth of the matter is that the casual base is quite important still. If they include backwards compatibility, they have a chance of bringing back casual gamers on top of hardcore ones bumping up their sales and keeping the casuals away from Sony and Microsoft. So I would expect the controllers that were purchased for the Wii to still work for some games which would also avoid the alienation of Wii owners.

Remember, Sony and Microsoft both received a bit of backlash when their compatibility was removed from consoles. Microsoft technically did not remove it I believe, but it only allows certain first gen Xbox games to be played. Sony did remove it fully in later PS3 hardware. If Nintendo keeps backwards compatibility, still releases games for the Wii, their Wii software sales will probably increase as well too. Especially if they release older games such as Mario Galaxy or Super Smash Bros Wii that the detracted hardcore gamers never got to play in the first place. So while the Wii may eventually die off, Nintendo could still squeeze out sales from the Wii software and even get more sales for it post-Wii than they did present-Wii.

6. Innovation



Nintendo has done quite a bit for gaming. There has been negative response such as the Virtual Boy and there has been lukewarm response such as motion controls, and there has been positive response like the Game Boy. Say what you will about some Nintendo products, but they can normally put SOMETHING different out there. Some are thinking that the controller may be this type of innovation with it's touch screen and what that could mean for potential games, and some are thinking they could take a step beyond what failed with the Gamecube and find a way to link games between the handheld systems and the console itself. With next to nothing known about the new console, these are the only two real possibilities. Remember, 3D was originally thought of on the Gamecube as well, and the same with motion gaming. Both fell through and showed up in later forms. The link between the GBA (I believe it was) and the Gamecube was also something that never quite worked out. However, with the number of handheld love growing since the release of the DS's all the way to the 3DS, there's a chance that these handhelds may not be required, but can give players more incentive to own both the handheld and console for exclusive gameplay.


7. Third party and indie developers

And the straw that broke the camels back for Nintendo. The only thing that worked for the Wii were first party games or acutal party games. The Wii was not the console for third party developers and very weak for independent devs as well. Any ports from consoles were done poorly and it got to the point where no developers other than first party were worth supporting on the Wii. Project Cafe is already said to be correcting that with Rockstar already being mentioned as a developer for the console. So with Nintendo being the company with the best selling first party games, the third party games now appearing on the new console, and the other consoles finding themselves with fewer and fewer exclusives, Nintendo may be riding high with games upon the release of Project Cafe.


Depending on who you ask, the console wars boil down to two things. The fans will say that the winner of the console wars is the one that gets played the most. The companies themselves would say the sales are what matter the most. If Nintendo takes the proper steps, they can win both sides of the argument and make the next generation of consoles for Sony and Microsoft to be embarrassments. I don't think this will be the case since Nintendo tends to hold back leaving room for the other companies to improve on what Nintendo should do. The possibility is there, however, and if Nintendo wants to put an end to these console wars they need to look past the boardroom and at the fans. We know what we want.